Our Partner: MSG Brazil
Partner Profile: About MSG Brazil
All MSG products carry international certifications and fully comply with the technical standards and requirements of the Brazilian market, ensuring quality, reliability, and compliance in every project.
Exhibition Highlights: Feira SIM 2025
At Feira SIM 2025, MSG showcased RY-ELE's newest generation of compact relays, push button switch and terminal solutions. The booth attracted significant attention from engineers and procurement managers seeking efficient and durable components for control panels. The event helped enhance RY-ELE's brand visibility in the Brazilian market and generated valuable cooperation opportunities with local OEM and panel-building partners. (The following are photos of the exhibition)
Factory Visit and Technical Exchange
On October 13, the MSG team made their first visit to RY-ELE's manufacturing facility in China. The visit began with a tour of our product display area and sample showroom, where MSG CEOs explored our wide product portfolio — including relays, push buttons, terminal blocks, and modular control solutions. This hands-on session allowed the team to identify which products best fit the local market's technical and industrial needs.
After the tour, both teams engaged in an in-depth discussion, addressing product performance questions and sharing recent new products. The day concluded with a friendly group photo, marking a significant milestone in our partnership journey.
On October 14, RY-ELE hosted a professional training session for MSG. The session focused on the RY22SA Series push button switches, covering product selection, configuration options, and compatibility in industrial applications. Following the training, both sides discussed cooperation details, marketing strategies, and an initial order plan — laying a solid foundation for upcoming business expansion in Brazil.
(Training)
(Discussion)
(Visit the stamping workshop)
(Visit the automated production line)
(Visit the packaging and inspection workshop)
Joint Goals and Future Outlook
Both RY-ELE and MSG share a unified goal: to deliver reliable, innovative, and user-friendly industrial solutions to customers across South America.
Looking ahead, our partnership will focus on:
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Launching localized marketing and technical training programs in Brazil;
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Expanding the distribution network for RY-ELE relays, terminal blocks, and control devices;
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Developing customized product solutions tailored to Brazil's automation industry;
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Joint participation in upcoming industrial fairs and exhibitions in the region.
This strategic cooperation reinforces RY-ELE's global growth strategy and reflects our long-term commitment to providing high-quality electrical control products for every market.
Quote from MSG Brazil
“We were impressed by RY-ELE's professional support, modern production environment, and technical depth. The visit gave us great confidence in promoting RY-ELE's brand and products across Brazil.”
— Mr. Fernando, CEO, MSG Brazil
"I want to sincerely thank for the warm welcome. I finally found a moment to say this, but I couldn't miss the chance to express my gratitude for the partnership and trust. You can be sure that we'll always do our best to make this partnership grow stronger and bring great results for all of us."
— Mr. Antonio, CEO, MSG Brazil
Building Global Partnerships
At RY-ELE, we believe every partnership is built on trust, knowledge exchange, and shared success. Our collaboration with MSG Brazil represents a vital step in expanding RY-ELE's footprint in South America, bringing advanced, reliable, and space-efficient industrial control solutions to new markets worldwide.
